ALEXANDRIA OCASIO-CORTEZ TAKES THE US ELECTION CAMPAIGN TO TWITCH

A live stream of Congresswoman Alexandria Ocasio-Cortez playing the popular game Among Us has become one of the highest watched videos on Twitch.


Written by: Frances Leach

@frances_beatrix


Millennial democrat Alexandra Ocasio-Cortez is no stranger to going viral in her virtual political pursuits.


Never one to pass up on an opportunity to appeal to younger voters, 'AOC' regularly partakes in social media trends, including recently visiting people’s islands on popular game Animal Crossing as part of her online voter engagement strategy.



This week Ocasio-Cortez took her campaigning to live-streaming platform Twitch to join in a game of 'Among Us', a hugely popular online murder mystery game, which involves players trying to fix a broken spaceship - but among them is an impostor, tasked with sabotage and murder of the other cartoon characters.


Courtesy: Twitch TV

As part of the Democratic party’s ‘Get Out The Vote’ strategy for the election campaign which is now in its last crucial two weeks, the young rep started the stream by canvassing the Gen-Z audience to vote for Democratic presidential candidate, Joe Biden.


Of course, we are here to vote Blue, that's [why] I’m here, to let you all know,” she said.


More than 400,000 views made it the third-highest peak on record for the game-streaming platform.


Ocasio-Cortez is well known for her digital presence, capitalising on almost instant access to her political followers through an engaging social media strategy, often partaking in popular digital trends to canvas voters.



Twitch is a video live streaming service operated by Twitch Interactive, a subsidiary of Amazon. The live streaming service is popular amongst the under 16s on topics like gaming, sports and now politics.


Other instances of digital campaigning such as young voters organising opposition to incumbent President Donald Trump via TikTok during the election have pushed many politicians to prioritise a more expansive online campaigning presence than in recent years.