Updated: Jun 15, 2020
Do you remember when everyone started using Nike shoelaces as chokers in 2016? Well this is the 2020 version of that.
The Balenciaga Autumn Winter 2020 show just demonstrated a brilliant way to re-use your old, broken and until-now-unloved USB cables. Hairstylist and contributing Beauty Editor for Dazed Magazine Holli Smith used bobby pins and white USB cables to adorn the models slicked-back chignons, creating an unexpectedly wearable look.
The Balenciaga show had post-apocalyptic elements throughout, setting the show on a water-filled runway with a digital ceiling which projected doomsday scenes of storms and catastrophic weather including fires and smoke. Throughout the show out there were many nods to the "end" of technology , for instance models wore T-shirts which featured a ‘no connection’ WiFi symbol, and carried their phones down the runway. Make-up was pared back, with the focus on the hair and USB cables.
Balenciaga just unwittingly proved that if the end of the world does come at least our technology won't be rendered completely useless... provided you want wear it in you hair that is.