There were millions of girls dreaming of a computerised outfit-coordinating wardrobe after watching '90s hit film Clueless - and now that technology might actually become a reality (as if!).
As part of its latest foray into the fashion industry, Amazon has patented a mirror that can dress you in a virtual outfit. Think of it as a changing room which needs no undressing to use.
The company is set to revolutionise the way we shop by “data mining” - that is, sourcing photos of you from your social accounts - in order to produce your own virtual mannequin, reports The Telegraph. The technology will also establish suitable outfits based on your lifestyle, profession and even your local weather, as well as searching through your calendar to allow the augmented reality tech to suggest an outfit for a particular event - whether that's a cocktail party or a business meeting.
By using images from your social media it is believed that the mirror will be able to give you an exact depiction of what you will look like in a garment, as well as developing an algorithm for what you are likely to look for.
“The combination of free delivery and returns, and no fitting software being good enough has previously prevented a breakthrough in this area, but Amazon is probably one of a few companies that has the data and resources to succeed," says Gustav Gisseldahl, founder of influencer driven commerce platform APPRL. “However, when it comes to suggesting clothing based on image recognition, your calendar and other products in your home, I think consumers will prefer inspiration from influencers and magazines for a few more years.”
Amazon’s technology is still in its early stages and the company has so far refused to comment on the patent, which was first uncovered by the site GeekWire. Amazon acquired start-up Body Labs in 2017, which develops human avatars, and hints at their faith in the AR experience.
This isn’t the first time Amazon has sought out technology to entice consumers. The company's last major stride in the field was Echo Look - a similar technology to Amazon Alexa - an automated system that gives you advice on what to wear based on photos and videos it takes of your outfit.