Charlotte Tilbury continues her glittery beauty experience virtually
As some beauty stores remain closed, the ones that are still open rarely allow customers to try-on makeup products or even pick them up for that matter. The days of trying on samples or getting a quick make-over in-store are distant memories, but not for Charlotte Tilbury.
The company has launched its virtual store, with an added bonus. Not only are the “darlings” able to shop make-up virtually, but they are also able to schedule personal consultations with Charlotte Tilbury make-up artists. Hello, glam for the holidays.
During the one-to-one virtual consultation, the shopping experience is also embedded. This allows the customer to speak directly with a makeup professional and then proceed to purchase the recommended products, very similar to an in-store experience. This is perfect for the moments you want to treat yourself from the couch (probably not wearing makeup) or need to purchase some gifts for your beauty-obsessed bestie. To upgrade the gifting experience, Charlotte also offers gift wrapping that includes a personalised star constellation design according to your zodiac sign.
Not only do the virtual consultations recommend beauty products for your most glamorous looks. Charlotte has embedded numerous digital services, including a 10-minute Q&A with an expert, a gifting fairies call for the perfect holiday shopping experience, foundation experts chat to find your perfect shade, skincare classes, and make-up tutorials. There is even a wedding make-up call, matching the brides with a pro-artist to create the perfect look for their special day. Zoom weddings just received an upgrade.
Charlotte Tilbury states that "We have always been a digital-first brand, it’s at the heart of everything we do as well as creating personal, meaningful connections at every touchpoint….So, by launching our Virtual Services, we are truly operating as an omni-channel business to bring our amazing customers a 360 experience whenever and wherever they come into contact with the brand."
The question now is, are we ever going to go back to trying on samples in store? With this new technology that’s able to instantly find the perfect shade of foundation or walk us through creating a smoldering smokey eye, this appears to be even more efficient than in-store services. Through the digital experience, you are also provided with your own personal profile where all the product recommendations, services, and make-up artist notes will be stored. This type of personalization did not exist when simply walking into a brick-and-mortar store.
Another added bonus is a virtual mirror, powdered by Makeup AI. This is perfect for when you want to try on a certain eye shadow or blush, but maybe not in the mood to directly chat with a consultant (because we’re a little over Zoom by the end of the day). We’re all using the holidays this year to really lift our spirits, and this is another way to go the extra mile. The truth of the matter is when we look good...we FEEL GOOD.
Ready to enter the virtual world of glam? All this can be found on Charlotte Tilbury’s website, via her Virtual Store.
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