INSTAGRAM IS OVERTAKING TWITTER AS A NEWS SOURCE

New research suggests that Instagram is poised to overtake Twitter as a prime news source.


The 2020 Reuters Institute Digital News report has found that the use of Instagram for news had doubled since 2018.


As you might expect, the trend is strongest among a younger audience. The findings from Reuters show that nearly a quarter of UK 18-24 year-olds have used Instagram as a main source of news about the coronavirus pandemic.





However, there is still little trust in these social media platforms compared to traditional outlets.

For instance, only 26 percent of those surveyed said they "trusted social media" as a source of information regarding the Covid-19.


There was also low trust in information that had been shared via apps such as Facebook and WhatsApp.


By comparison main stream news outlets, such as newspapers and national government information were trusted by approximately 59 percent of respondents.




The research showed that Instagram is now being used by more than a third of all people who answered the survey. As more millennials turn more to social media for news updates its not surprising that two-thirds of under-25s were shown to be using Instagram. The most interesting finding was that 11% of respondents are using Instagram for news, just one percent below Twitter.


Lead author of the report Nic Newman explained, "Instagram's become very popular with younger people... They really respond well to stories that are told simply and well with visual images".


The report indicated that Instagram is very likely to overtake Twitter as a news source by 2021.

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