Updated: Jun 15, 2020

Today, Pinterest is launching "Try On" powered by Lens, similar to a snapchat filter the new feature allows you to try on lipstick shades from brands including YSL Beauté, Lancôme, and Estee Lauder.

The virtual technology is embedded within shoppable Pins, so that you can save the looks you tried on for later shopping and also offers visual recommendations to see looks with similar colours and then gives inspiration for hairstyles, outfits and other types of makeup that could go with it, then allowing you to purchase via Pinterest links.

Currently Try On is only accessible in the US through the iOS and Android apps, in order to use it "Pinners" open the Pinterest camera in search, then click “Try on” to find different shades and swipe up to shop and purchase on the retailer’s site. 

A “try on” button will also appear on select products, as well as in search with related terms like “matte lipstick” or “red lips”. As users try new lip shades, they can snap a pic of their try and save it as a Pin to come back and shop later, they can also explore different looks with the same shade of lipstick by scrolling below Try On and browsing “more like this”.

Pinterest is starting AR with lipstick, but soon we will see more Lens launches from the platform in the coming months and will be rolled out globally in the future.

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