Selena Gomez just announced her new single “Lose You To Love Me”. The music video was shot entirely on iPhone 11 Pro, by music video director Sophie Muller.
Selena Gomez released a highly anticipated new song about self-love. “Lose You To Love Me.” Gomez said, “This song was inspired by many things that have happened in my life since releasing my last album. I thought it was important to share the music, as I know many can relate to the fact that the road to self-discovery generally comes through the scars in one’s life. I want people to feel hope and to know you will come out the other side stronger and a better version of yourself.”
The music video was directed by the acclaimed Sophie Muller was shot entirely on the new iPhone 11 Pro.
As a solo artist Gomez has accumulated over 20 billion global streams, and for years was the most followed person on Instagram, until she was taken over by Ariana Grande and Ronaldo. She is now the 4th most followed person.
Tis is a coup for the new iPhone 11, as the iPhone 11 Pro and iPhone 11 Pro Max continue to set a new standard in video, with the highest quality video ever in a smartphone. The phones deliver a pro-level camera experience with a new triple-camera system with an Ultra Wide, Wide and Telephoto camera.
Each camera records 4K video with extended dynamic range and cinematic video stabilization. Users can easily zoom between each of the three cameras, while Audio Zoom matches the audio to the video framing for more dynamic sound. With a wider field of view and large focal plane, the Ultra Wide camera is useful for shooting action videos. Gomez isn't the only artist to sue iPhone to record music videos. Director Steven Soderbergh said shooting movies on iPhone is “the future” and "one of the most liberating experiences that I’ve ever had as a filmmaker." La La Land director Damien Chazelle created the opening number for the award-winning film on his iPhone.
Olivia Wilde and her DP Reed Morano (Handmaid's Tale) used iPhone to shoot a music video for Edward Sharpe & The Magnetic Zeros. Olivia told Mashable she hopes the project "encourages people to shoot films that look professional on a device they already have." Brands including New Balance, Bentley (not once, but twice) and artists including Kanye West and LeAnn Rimes have also shot projects using iPhone.
Directors say they’re able to shoot scenes quickly and move forward with production without the cumbersome logistics of a large production when shooting on iPhone. Additionally, it is much easier to capture authentic and intimate scenes because the intimidation factor is removed given the comfort level most people have with an iPhone.
Photos courtesy of Apple