The 10 winners of the Pinterest UK Awards 2019 revealed and Jodie Comer won an award (sort of)


Visual discovery engine Pinterest has announced the winners of the Pinterest UK Awards 2019, which celebrates the best "British inspired" ideas on the platform.  



Professional creators are key contributors of Pinterest content. The majority of these pins have been saved from brands, bloggers, publishers and other creators. British creators have an audience looking to be inspired, there are more than 5 million "pins" saved on Pinterest in the UK each day.


See the full list below including Glamour's winning entry featuring a make-up look that Jodie Comer sported:


The 10 winners of the Pinterest UK Awards 2019


Winner Pinterest Awards: Best beauty tips - Jodie Comer's White eyeliner is the most flattering trend – Glamour UK




Winner Pinterest Awards 2019: Best dish - Marinated Teriyaki Eggplant recipe by Cupful of Kale




Winner Pinterest Awards 2019: Best beauty/hair product – Sensitive skin toolkit by Pai







Winner Pinterest Awards 2019: Best dessert – Plum and almond cake recipe by Anna Banana





Winner Pinterest Awards 2019: Best video - Snowflake Pancakes video by Tastemade UK





Winner: Best wellness + lifestyle tips - 5 Imposter Syndrome tips by The Elgin Avenue





Winner: Best interior inspiration - Decorate to your zodiac sign with Swoon Worthy





Winner Pinterest Awards 2019: Best travel tips - Best Places In Greece To Visit by Hand Luggage Only



Winner Pinterest Awards 2019: Best styled outfit – How to wear white in winter by The Silk Sneaker




Winner Pinterest Awards: Best Story Pin: 10 Ways to Increase Sustainability / Eco-Tourism – Be-lavie




Entries for the Pinterest UK Awards 2019 were open to anyone on Pinterest in the UK. Hundreds of British brands, publishers and influencers were recognised in the shortlist from chefs including Anna Jones and Jamie Oliver to high style and beauty influencers Patricia Bright and publishers such as Conde Nast Traveller. The judges included members of the Pinterest UK editorial and creative team who reviewed the entries with three primary criteria including 1. Is the Pin actionable - does it empower people to take action and do it themselves? and 2. Does it inspire people to discover, try or do what they love?


With hundreds of nominations, this year the Pinterest UK Awards award the best original ideas from British creators across multiple categories from Best Dish to Best Beauty Tips and new categories including Best Travel Tips ad Best Video. After reviewing the nominations, the Pinterest editorial team comprised a shortlist that revealed an overall theme of content creation centering on a grounded and down to earth lifestyle. 


Key themes of the content on the shortlist included ideas for a sustainable lifestyle (searches up +115%), zero waste travel (searches up +35%), eating with the seasons (searches up +97%) and being domestic (searches up +90%)


*Percent increases are calculated using normalized searches from September 2018 to September 2019.


The winners and runners up will be recognised at an awards breakfast in London this month where they will also receive an award by Pinterest. 


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