Updated: Jun 15, 2020

You may have noticed hundreds of black tiles, dominating your social media feeds across Facebook, Instagram and Twitter but what exactly does it represent?

The initiative was devised by Brianna Agyemang and Jamila Thomas, who work in the music industry. In a statement to music-industry colleagues from their site theshowmustbepaused.com they labeled the day Blackout Tuesday, and explained what the day was devised to achieve.

"Tuesday June 2nd is meant to intentionally disrupt the work week. Monday suggests a long weekend and we can't wait until Friday for change. It is a day to take a beat for an honest, reflective and productive conversation about what actions we need to collectively take to support the Black community."

This new social media campaign is designed to bring awareness for the Black Lives Matter movement, and to protest against racism and police brutality in the wake of the death of George Floyd. The 46-year-old was arrested for allegedly using a fake $20 note in a store, and was on the ground being restrained by a police officer while he is heard saying, " I can't breathe," he died as a result of the police officers actions.

Since then the #BlackOutTuesday hashtag and black square has gone viral, with millions joining in on social platforms, mainly Instagram, to spread awareness. Over 15 million have used the hashtag on Instagram so far.

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