With a background that spans across prestigious publications including Vogue, Harper’s Bazaar, ES Magazine and Hello!, Natalie Salmon and has been instrumental in the digital transformations of brands.

Showcasing an exceptional ability to blend traditional journalism with digital trends and elevated content, Natalie has developed a deep understanding of the evolving fashion industry. Her work has consistently demonstrated a commitment to tech innovation, quality and sustainability within the fashion world. 

Alongside this, she is a technology journalist and expert in the fashion and beauty tech field.

“The idea for The Modems first came about when I read a story about women being given VR headsets to ease the pain of childbirth during labour in a clinical trial at the University Hospital of Wales back in 2019.

At the time I was working at Harper’s Bazaar, and the story was given some online coverage by the BBC, but I failed to notice it being picked up by the major tech sites I visited on a daily basis, this was despite the fact it was the most interesting technology stories I had come across in a long time.

The Modems was founded when I realised that traditional tech websites were not focusing on the stories that my peers and I (female, womxn and femme) cared about. I quickly realised that tech reportage was an extremely gendered space, for instance stock images of tech normally featured male hands and imagery that seemed to exclude womxn. A lot has, thankfully, changed since then. At WebSummit 2022 there were more women in attendance than men for the first time in the event’s history.

I hope that this site gives everyone who visits a new point of view, and offers a platform for the tech stories that we care about and a voice for womxn in tech.”

- Natalie Salmon, Founder & Editor - The Modems