David Koma just launched his latest collection on Pocket Styler
The cult-favourite brand teams up with the mobile fashion game for RE23
Today, more than 100 items of clothing, footwear and accessories from the David Koma Resort 2023 collection will become available within mobile fashion game Pocket Styler, developed and published by Nordcurrent. Simultaneously the exact items will be available to purchase online on the brand’s website.
David Koma RE23
“With mobile game market valued at 120 Billion USD in 2021 with 7.7% year on year growth, it is an unmissable space for a fashion brand like mine to explore and reach new audiences,” explained David Koma, the brand’s eponymous Founder and Creative Director, “It has been fantastic to collaborate with Nordcurrent - I have loved the process of transforming my designs into digital fashion items and am very excited to see how Pocket Styler gamers will interact and style our creations. It is a new experience, launching the collection as clothing and virtually within the app, allowing more people than ever to own one of my designs.”
Fashion designer David Koma
Pocket Styler allows players to create and style their avatar for a range of daily themed events, with other gamers voting on their outfits. The game currently boasts 310+ trillion possible combinations of outfits with 10.5 million looks submitted weekly and over 10 million votes given to outfits daily.
David Koma RE23
“Barriers between digital and physical fashion are fading. Pocket Styler's mission is to provide its players with a platform to experience high fashion, develop a sense of style, learn to make choices, and meet new friends,” says Victoria Trofimova, Nordcurrent co-founder and CEO. “Introducing real fashion brands in Pocket Styler is a natural progression as the game grows, and it is enthusiastically supported by millions of players.”
Established in 2002 in Vilnius, Lithuania, Nordcurrent develops and publishes games for smartphones, tablets, and PC/Mac computers. Over the last 20 years, Nordcurrent has developed more than 50 games that have been downloaded over 500 million times across the world, with their biggest hit being ‘Cooking Fever’– a time-management game where players can cook meals and desserts from all over the world. Other recent Nordcurrent games include the multiplayer mobile shooting game ‘Sniper Arena’ and the interactive crime novel ‘Murder in the Alps’. The company has more than a dozen new titles in development.
David Koma RE23
This is only the second and biggest collaboration for the Pocket Styler game, which originally launched in May 2021, with all looks designed in-house. Since then, the game has been downloaded 15.8 million times and boasts 1.7 million monthly active users. 70% of Pocket Styler players are above 25 years of age and more than 85% are female, reflecting well the target audience of a luxury womenswear brand like David Koma.
“It is a pleasure to work with David Koma, a fashion designer who is curious and determined to explore the potential of mobile games as an environment to build relationships with fashion lovers all over the world,” revealed Trofimova, “I believe this is just the beginning of a wonderful journey for both our teams and, of course, all our customers and players.”
Pocket Styler is available for free on iOS and Android devises with in-game purchases.