How to use Threads effectively
These best practices will guide you in creating Threads content that actually works
By now you’ve all heard about Threads, Meta’s new app and rival to Twitter.
Last week, the parent company of Facebook and Instagram, introduced a new offering in the world of social media. They officially released Threads, their rival to Twitter, which they had announced only three months prior.
Wheather your a small-business, blogger or just trying out the platform for the first time here are some key ‘Threading’ tips...
Why Bother using Threads?
In today's (let’s face it over-saturated) social media landscape, there are still numerous advantages to incorporating Threads into your personal or business social media strategy.
Threads stands out by delivering impressive reach despite its newcomer status. It has rapidly emerged as one of the fastest-growing social platforms ever.
How to use Threads effectively:
Follow similar accounts: Social media is all about socialising. One effective way to gain followers on Threads is by following other accounts that share similar interests. Following established accounts can provide inspiration and interacting with them can help attract your own following.
Find your voice: Before diving into Threads, it's worthwhile to take some time to plan and establish your brand's voice on the platform. Consistency in your social media voice makes it easier to connect with your audience and distinguishes you among other businesses and users vying for attention.
How post on Threads effectively:
Keep it concise:
Simple and clear messages work best on Threads. Remember, the 500-character limit is a constraint, not a target.
Write authentically:
People often respond more favourably to brands and individuals that don't sound overly promotional. Strive for an authentic voice.
Engage in conversations:
Merely broadcasting on Threads can lead to your audience tuning you out. Foster engagement by starting conversations through Threads tweets or by tagging other accounts.
Use emojis in your Threads:
Emojis efficiently convey emotions in a concise manner. According to social media experts, Tweets with emojis tend to generate higher engagement, so we can expect similar results on Threads.
Incorporate visuals:
Given that Threads is predominantly a text-based platform, images and videos have more impact compared to platforms like Instagram. Including visual elements in your threads, such as images, gifs, or videos, can enhance engagement. Consider using tools like Giphy to add animated gifs.
Thread frequency:
Maintaining an appropriate frequency for thread usage is crucial. Thread too infrequently, and users may forget about you. Thread too often, and they may become annoyed and ignore you. In most cases, it is recommended to thread a maximum of 3-5 times per day.