Charlotte Tilbury has become the first beauty brand to sponsor F1 Academy
Beauty at Full Throttle
In a groundbreaking move that marries the worlds of beauty and high-speed motorsports, Charlotte Tilbury, the eponymous brand created by the visionary MBE-awarded Charlotte Tilbury, steps into the fast lane with an unprecedented global sports sponsorship.
This collaboration not only marks Charlotte Tilbury's first foray into global sports sponsorship but also establishes it as the pioneering beauty brand—and the first female-founded entity—to support the F1 Academy, a bold initiative by Formula 1 aimed at nurturing and propelling female drivers to the forefront of racing competition.
The ‘Charlotte Tilbury operated by Rodin Motorsport’ car features the brand’s signature night crimson and rose gold colourways
The partnership between Charlotte Tilbury and F1 Academy™️ for the 2024 season heralds a significant moment in sports and beauty industry synergies. The F1 Academy™️, with its commitment to fostering female talent in a sport traditionally dominated by men, aligns seamlessly with Charlotte Tilbury's mission to empower individuals across the globe.
This collaboration is poised to spotlight the F1 Academy™️'s female drivers, amplifying their profiles and celebrating their achievements. It's a move that promises to bring the thrilling opportunities within motorsport closer to a broader audience, particularly resonating with the new Formula 1 fan base. “Currently 40% of F1 fans are female, contributing to a total 2022 season viewership of over 1.5bn,” explains Charlotte Tilbury.
Susie Wolff MBE, Managing Director of F1 Academy & Charlotte Tilbury MBE
The collaboration is visually embodied in the "Charlotte Tilbury operated by Rodin Motorsport car, which is set to captivate audiences with its striking night crimson and rose gold livery. Adorned with the iconic Hot Lips symbol and the empowering slogan "Makeup Your Destiny!", the car, helmet, and racing suit symbolize the fusion of beauty and the adrenaline-pumping world of racing, embodying the spirit of empowerment and ambition.
Charlotte Tilbury herself, the President, Chairman, CCO, and founder of her brand, has long championed the power of confidence and the belief that beauty extends beyond the superficial, “My brand was created for everyone, everywhere, and as a female-founder I’m thrilled that we’re the first ever beauty brand to support these powerhouse drivers through our partnership with the F1 Academy,” Tilbury tells us,
“We are standing proudly behind the incredible young women making waves in the fast-paced world of Formula 1. Motorsport has a huge female following, and the drivers of F1 Academy are already increasing representation and diversity in the sport. With this partnership, we will use our global platform to elevate this new generation of fearless young female drivers, and open up the traditionally male-dominated world of motorsport to even more talented young women.”
Lola Lovinfosse, aged 18, is from France and has been racing since 2018
Her partnership with F1 Academy and its Managing Director, Susie Wolff MBE, is a testament to shared values and a mutual commitment to breaking barriers and reshaping narratives around women in motorsport and beyond. “At F1 Academy we want young women and girls to feel confident to chase their dreams, no matter the odds,” says Wolff, “It’s a huge privilege to be partnering with Charlotte Tilbury, a brand whose values align so closely to our own. I want to thank Charlotte for believing in our mission and enabling us to reach a new audience of young women to showcase the opportunities available to them in our sport.”
Throughout the F1 Academy 2024 season, Charlotte Tilbury will shine a spotlight on the fifteen aspiring young drivers, aged between 16-25, who are part of this pioneering initiative. Among them is the talented 18-year-old French racer, Lola Lovinfosse, who has been competing since 2018 and will be taking the helm of the Charlotte Tilbury-branded car for her second season.
The landmark partnership aims to empower the next generation of young women in motorsport
Welcome to the new era of motorsport, where every turn on the track is a step towards rewriting the narrative for women in sports and beyond. It's a vivid reminder that in the race towards equality and representation, the synergy between Charlotte Tilbury and F1 Academy™️ is not just changing the game; it's setting a new pace.
F1 ACADEMY RACES – LOCATIONS AND DATES
7-9th March – Jeddah
3-5th May – Miami
21-23rd June – Barcelona
23-25th August – Netherlands
20-22nd September – Singapore
29-1st December – Qatar
6-8th December – Abu Dhabi
